About Striking Beauties Boxing & Fitness
Founded in 2009, Striking Beauties Boxing & Fitness was born from a passion for boxing and a vision to create a welcoming and empowering space for women. Our founder, Dena Paolino, discovered her love for boxing in 1991, but the lack of clean, female-friendly gyms inspired her to create a "pretty, pink gym" where women could learn authentic boxing skills in a supportive environment.
Located in North Attleborough, Striking Beauties is more than just a gym – it’s a community. Our location was thoughtfully chosen to be close to Dena's children’s school, making it a central and accessible spot for local women. Over the years, our gym has grown to become a trailblazer in women’s fitness, offering:
Boxing Fitness Classes
Kickboxing
Weight Training
Personal Training
24/7 Gym Access
What Sets Us Apart
We pride ourselves on being the first and only female boxing gym franchise, teaching boxing fundamentals that other gyms often overlook. While competitors like Title or Rumble focus on fitness, we go the extra mile to ensure our members leave with a deep understanding of boxing techniques. Whether you want to train professionally, compete as an amateur, or simply enjoy boxing for fitness, Striking Beauties has something for everyone.
Our unique focus on empowering women and girls through fitness creates a space where members feel strong, confident, and supported. Plus, we offer fitness options for all ages, from 9 to 90, making us an inclusive hub for the community.
Giving Back to the Community
Since opening our doors, giving back has been at the heart of what we do. From sending boxing gloves and gear to Marines in Afghanistan to sponsoring local sports teams, we’ve always prioritized community support.
Our 501(c)(3) organization raises funds to provide free gym memberships to those in need, particularly women facing financial, physical, or mental health challenges. We also partner with Rock Steady Boxing, offering specialized classes and monthly support groups for individuals with Parkinson’s disease.
We love being part of North Attleborough, a town with a small-town feel and a big heart. Whether volunteering at food pantries or marching in parades, we’ve always been inspired by the strong sense of community here.
Fun Facts About Dena
Dena is an undefeated amateur boxer, with a perfect record from her single fight before retiring due to an injury. Outside the ring, she’s been a practicing attorney since 1991, specializing in criminal defense law.
Why Striking Beauties?
At Striking Beauties, we’re more than a gym – we’re a movement. From $5 beginner boxing classes for North Attleborough residents to 24/7 access for women seeking a safe fitness space, we offer it all. Join us and experience a place where fitness meets empowerment, and where every punch is a step towards becoming your strongest self.
A Proud Member of the Downtown North Attleborough Collaborative
Dena joined the Downtown North Attleborough Collaborative because she believes in its mission and leadership. "Annie is bad-ass and gets things done!" she says, highlighting the passion that unites local businesses and community members.
Let’s keep building a strong, supportive community – one punch at a time!